In collaboration with the Fitbit team, we created a series of watch faces to complement the design of their latest smartwatch, Versa. Our goal was to design modern and elegant interfaces in harmony with the Industrial Design and color palette. Dials Layer and Light are pre-loaded on the new device, as well as featured on the product packaging.
Fitbit was the tracker that pioneered the wearable tech industry. Strategically positioning Fitbit as a lifestyle and wellness brand was transformative, helping them land their initial funding, and propelling them as the leader in the wearable space.
Designed at New Deal Design, 2007-2010
The World’s Most Intelligent Glasses
A New Era For Home Fitness
Luxury Cannabis Accessories
Medical-Grade Heart Health
Boundless Inductive Charging
A Connected Fitness Ecosystem
A Category Defining Tracker
Accessible Premium Design and Positioning
Groundbreaking Virtual Reality
Studio Initiated Projects